Categories and criteria

The German Packaging Award is awarded according to transparent criteria in the following categories:

When submitting their entries, participants select which packaging solution category is most appropriate for their product. It is possible to submit the same product in more than one competition category. There is a reduced registration fee for second and subsequent submissions.

If you are unsure which category best describes your innovation, please contact us and we will help you find the best one.

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Each category will be judged and evaluated by the jury according to specific criteria.

1. Designing and processing

Requirements and criteria:

  • Design
  • Graphic design
  • Texture, effects, processing
  • Aesthetics/emotional appeal
  • Creativity
  • Brand management
  • New technologies

2. Functionality and convenience

Requirements and criteria:

  • Function
  • Handling
  • Design
  • Usability
  • Product protection
  • Additional benefits

3. Presentation of goods

Requirements and criteria:

  • Display and/or promotion effect
  • Sales promotion/consumer appeal
  • Product identification and information
  • Autonomy/differentiation
  • Brand/category congruence
  • Construction/handling
  • Emotional appeal

4. Economic efficiency

Requirements and criteria:

  • Process optimization
  • Packaging material, packaging material savings
  • Minimizing logistics and distribution expenses
  • Reduction of packaging and/or disposal costs

5. Sustainability

Requirements and criteria:

  • Environmental benefits
  • Material selection and use
  • Recyclability
  • Reusability
  • Resource use/saving

6. Logistics and material flow

Requirements and criteria:

  • Transport characteristics
  • Material selection
  • System optimization
  • Handling
  • Construction
  • Product protection
  • Effect in supply chain

7. New material

Requirements and criteria:

  • Material substitution
  • Improved packaging properties
  • Ecological advantage
  • Technical innovation
  • Implementation in new areas
  • Economic benefits

8. Digitization

  • Automation solutions (components, processes)
  • Digital printing
  • Physical tools (sensors, digital markers, mobile robotics, drones, intelligent containers, etc.)
  • Virtual tools (supply-chain event management, predictive analytics, e-management, etc.)
  • Hybrid tools (chatbots, matching platforms, etc.)

9. Machine engineering, technology, software

Detailed information on this category can be found here.

10. Young talent (students, trainees, students)

Requirements and criteria:

  • Creativity/originality
  • Product protection
  • Design
  • Convenience
  • Fulfilment of task

More information on the Young Talent Award

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