Functionality and convenience

Knick Pack

Submitted by: Alfred Ritter GmbH & Co. KG
Knick Pack

The shape and design of the packaging are based on the familiar Ritter Sport chocolate packaging. The opening mechanism, whereby the perforation is torn open and folded to reveal the contents, is also well-known from Ritter Sport chocolate.

The jury was also impressed by the reclosure, which has been integrated simply and intelligently.

The backpack-style design of the packaging also means the consumer immediately identifies what the product is intended for.

All in all, a good combination of function and design.


Files:
FC-46971-Knick_Pack_01.jpg390 K

Functionality and convenience