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Designing and processing

Eberl print premium soap packaging

Submitted by: Eberl Print GmbH
Eberl print premium soap packaging

One requirement for a packaging material is that it needs to do so much more than just protect the packaged goods. The aim here was to create a customer giveaway that serves as a marketing tool and showcases the manufacturer’s expertise to an agency or end customer.

The touch and feel and cardboard hinge of the three elements of the packaging form a unit, yet are visually clearly differentiated from each other. The recipient of the giveaway can leaf through it to discover two individually made pieces of soap and a folded booklet with the story behind it. The packaging material is held together in its cube form using magnets and a personalised sleeve, which gives it a secondary use as an attractive decorative object.

The jurors found the feel, design and overall concept very attractive as it aroused the curiosity to explore and discover the product.


Files:
GV-43062-EBERL_PRINT_PREMIUM_SEIFENVERPACKUNG_01.jpg3.3 M

Designing and processing